http://admotions.com/wordpress2 Strategies To Make Brands Stand Out! Mon, 21 Dec 2009 17:58:35 +0000 http://backend.userland.com/rss092 en For years, we’ve watched traditional mass-media television gradually lose its effectiveness as the proliferation of cable and satellite systems fractured the market into a wide variety of niche programming options. This niche, demographic specific programming model has always been the strength of radio, but marketing budgets rarely, if ever ... http://admotions.com/wordpress2/?p=32 Justin Thompson has joined Beals Cunningham to focus on direct marketing. Justin brings years of experience and contacts in the direct mail industry, and will make BCSS direct marketing campaigns more effective than ever. From list brokerage and management to creative execution and delivery, Justin will deliver a ... http://admotions.com/wordpress2/?p=25 Since the mid 1990's Beals Cunningham has been producing websites and other online interactive projects with Flash and traditional HTML coding. While these have often included database and e-commerce integration, the one thing that was consistent was that the client didn't have total content control. Sure they had ... http://admotions.com/wordpress2/?p=19 When the economy turns south, consumer spending takes the first hit. It starts with discretionary spending. That new plasma TV that looked so good last month just isn’t the draw it was only a few days ago. The number of trips to the store are curtailed. ... http://admotions.com/wordpress2/?p=13 There is no doubt that search is the darling of digital marketing. But, getting people to the website is only half the battle. First, a significant portion of the search terms are partial or full company and product names, which really shouldn't be credited to paid search. ... http://admotions.com/wordpress2/?p=16 Beals Cunningham is happy to announce that industry veteran Joi Marcum has joined Beals Cunningham Strategic Services to focus on new business. http://admotions.com/wordpress2/?p=8 We're proud to announce that the International Finals Rodeo has named Beals Cunningham Strategic Services its agency-of-record. http://admotions.com/wordpress2/?p=6 Last week, Cambell Soup announced it is rebranding its Cambell’s Select Gold soup line under its V8 brand. The Select Gold soup line never gained enough traction under the Cambell Soup brand as a restaurant quality soup brand. While I can understand Cambell Soup having trouble establishing a ... http://admotions.com/wordpress2/?p=3 Branding is psychological and sociological in that it combines both tangible and intangible attributes of a company and its products. A brand embodies the perception of the brand in context. The perceived value of the brand is as individual as the audience it is targeted at. It can ... http://admotions.com/wordpress2/?p=1